How it works?
The agency was looking (or we believe still is) to recruit some creative people who are using ad blockers when browsing online. The easiest way to target them precisely is through ad blockers. Simple as that the banners have been showing in the ad blocking space. Right message and very specific media choice made the magic happen.
Have a look at the case study here:
It is amazing to see what creative minds can come up with when not limited by anything (apart from the budget maybe…). Boondoggle shows us once again that in the endless space of internet world you can still find what you need, or in this case, who you need to speak to. And it can all be done and low cost if enough creativity is used. Well done boondoggle! Hope the search is going well.