Despite that, the stereotype is still as per above and Ogilvy & Mather Cape Town decided to prove it wrong once again. Here is their case study of fun and engaging banners and Youtube pre-rolls they created to launch the new Volkswagen Polo Vivo range.
How it works?
So the agency agreed that banners are generally boring and decided to talk Volkswagen South Africa into creating 6 mini films instead and use them as Youtube pre-rolls and rich media banners. Client agreed and as a result fun videos has been created using only cell phones and some help from post-production company (Masters and Savant Cape Town). These all were aimed at young first time car buyers and supported the new “Anything is possible” positioning of the car.
Have a look at the case study below:
This is a really good campaign with amazing results. We are happy to see more and more brands joining us in the battle to prove that banners don’t have to be boring. With all the endless possibilities of digital world banners are only limited by your imagination and there is no one else to blame if they are boring and don’t deliver good results. Polo Vivo campaign used exact media and exact tools to reach their audience and the payback was great too. So well done Ogilvy & Mather! We hope to see more of that in the near future.