How it works?
Using the lightweight of this new laptop-tablet product as the main selling point for the campaign, the company gather a group of professionals from JMW, Clear Channel and our much loved Bannerboy to create a live posture scanner for the highly mobile professionals as their main audience. The team used Unity gaming platform as a tech basis and selected a range of digital out of home screens throughout the busy streets of Stockholm. When someone walked up to the screen, instant scanning using Microsoft Kinect allowed the screen to display live posture analysis of the person in front of the screen. It was also showing areas for improvement, mainly focusing on a heavy weight bags being carried out on one shoulder as a rule for carrying business laptop cases.
It all looks very realistic and pretty impressive. Interactivity is displayed without any time lag and allows everyone to have some quality fun that distracts from the everyday busy life on the go. The ad must have been fairly costly for the company, but it all depends of the media distribution, so we can’t judge until we know that. However, as a rule, the ads that have much thought put into them normally have a higher return value, so we are almost sure that the ad must have shown some good results. We are not sure if the hardware standing next to the screen was the best way to do it, but overall, this is a really good case study and brilliant work from the whole team. Well done guys!