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  • April 22nd, 2018
Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • Homepage
  • News
  • Submit your campaign
  • Categories
    • Digital campaigns
    • Digital out-of-home
    • Expert advice
    • Interactive banners
    • Mobile/Tablet ads
    • Social media ads
    • Banners
    • Unexpected advertising
    • Takeover
by Bannergurus
on January 17th, 2015

Client Voyages-Snfc.com

Agency TBWA\Paris

Banner Contest for Psychopaths

Digital campaigns, Interactive banners 1929
Are you one of those people who can do anything to win the contest? This time we have in mind the banner contest?!

European rail experts company Voyages-Snfc.com decided to search for such people and in collaboration with TBWA Paris launched a unique banner campaign aimed at psychopaths. Yes, you did read it right!

How it works?

The team introduced three banners with 3 different contests to get free railway tickets. People had a choice of either holding a button for 24 hours, scrolling 587 miles with your finger or clicking on a banner 1 million times. Although tasks are simple enough, they all seemed almost impossible to implement. The company also claims that they have tried testing and hacking the banners, so cheating wasn’t an option in this case.

 

 

Our thoughts

Once again we enjoy watching how a unique, yet simple idea becomes a successful case study in digital advertising. The results of the campaign speak for themselves. 7 people managed to complete the challenge and get free rail tickets (5 winners for the 24h banners and 2 for 587 miles banner), which is completely insane! We are proud of them and the great idea of this amazing case study!

9.2

Points to note

  • The campaign gained a lot of free media across the Internet due to the unique idea.
  • The contest was easy to enter but simple to complete and it made the idea hugely addictive, with the average interaction time of more than a minute.
  • One person from UK actually managed to win a free ticket, but never revealed his secret.
  • The final click rate was up to 6 times higher than the average rate in the UK. (587 miles banner : 4,5%, 1 million clicks banner : 2,1%, 24h banner : 2,3%).
  • The average time spent by psychopaths banner players was more than 1 minute (01’19’’).

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We are a team of digital advertising professionals working together to provide the world with the best digital ad case studies as well as any other related information to inspire and help make digital advertising market a more exciting place.

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