How it works?
Actimel has launched a huge “Stay strong” campaign around the world focusing on bringing those positive thinking heroes into our daily life. Besides all the micro sites, song lyrics, recordings and social media shares, they have also created rich media banners that caught our attention. The banner features a band performing a very positive song about a very routine daily tasks we do. The interactive feature allows users to click on one of the 4 controls to change the style of the song.
Have a go yourself here!
Very simple, very easy to digest and super positive! We love it for it’s simplicity and positivity. It also ties nicely with the rest of the campaign and has a huge potential, which can still be used through the duration of this campaign. The brand just re used all the existing assets by placing the pre-created content into a banner format and pushing it to mass media. This is a very standard way to create banners, but the interactivity adds some additional value to it. Well done, Actimel and stay strong!