Would you spend 67 minutes interacting with the banner?
YES, when the banner is actually a game. Stride – the brand of nothing more than a chewing gum actually got people interacting with their banner for a ridiculously long time. Thanks to the JWT NY agency for a brilliant idea who also got people staring at the brand while playing for the same ridiculously long period of time.
So what is so special about this banner? All you need to do is click on a red button and try to keep your cursor on it for as long as you can. Easy? Well, not really as the button keeps moving all the time, not to mention all the distractions, such as cure baby faces and kitties appearing on the screen.
Check it out in action.
Will you be trying your luck at breaking one of the Stride Gum records?