How it works?
It may look like another boring automotive MPU banner, but it is in fact fully interactive solution. The users can interact with the MPU by rotating their tablets. Interestingly, by doing this the angle of the slope Tiguan is driving on changes from up to down hill and vice versa.
Additionally, users are welcomed to expand the banner and explore the new car by clicking and expanding various features description, sliding between different propositions of the car and also watching the TV ad.
The campaign catches the attention with a unique interaction experience and then leads to some useful content on the overlay. The user journey is thoroughly thought through and this is clearly reflected in the good results of the banner. Clearly Biborg and the Zoo approached the unique user behaviour on tablet in a creative way and made the most of it. Well done!