How it works?
Official movie trailers on Youtube get a lot of views around the world from young people, who may also be keen to learn new languages. In Peru most of the people watch Youtube videos with the Spanish subtitles on top as they don’t speak English so well. Liquid agency in Lima created Youtube ads, which appear on top of the video subtitles and distract viewers from seeing the subtitles. Instead, the banners come with a very clever messaging, e.g. ‘Forget about subtitles’ or ‘The action is up there’ and promote the English language course.
This is a simple idea, which proves again, that clever targeting and very specific selection of the media for online ads save campaign costs and also bring better ROI. Additionally, despite using a risky timing to expose the message to the viewers, correct messaging makes it all look quite positive. Overall, this is a very nice example of the online advertising and how brands should try looking for new sophisticated ways of reaching their customers.