Charity becomes especially popular during the Christmas period, isn’t it? Well here is a great idea from Ogilvy Brazil!
As usual with charity organizations, GRAACC wanted to attract attention through the lowest cost possible. So Ogilvy Brazil came up with a brilliant idea of the banner sale. They created a template for a digital banner and everyone who wanted to support GRAACC simply had to donate money and get the template in return. Anyone could customise the banner by adding their brand, and message and still visually be part of the campaign. And according to the case study, the campaign has been a huge success. Here it is: