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Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • December 10th, 2019
Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • Homepage
  • News
  • Submit your campaign
  • Categories
    • Digital campaigns
    • Digital out-of-home
    • Expert advice
    • Interactive banners
    • Mobile/Tablet ads
    • Social media ads
    • Banners
    • Unexpected advertising
    • Takeover
by Bannergurus
on May 5th, 2012

Client Stadsmissionen

Agency Garbergs

Homeless Banners

Banners 931

Here is a really nice idea for the charity banners. Developed by Garbergs agency to help the homeless of Stockholm check the Homeless Banners.

How it works?
The idea is simple, yet memorable and to the point. The agency produced a set of banners to suit different sizes and pushed them out to the Internet. 36 various websites “adopted” these banners free of charge throughout the campaign and while the banners were visible in these websites, they were showing how long  each website was adopting them and therefore, supporting the campaign. These banners were also developing warm colour the more clicks they receive.

Bannergurus-homeless-banner-v1

Bannergurus-homeless-banner-v2

Bannergurus-homeless-banner-v3

Check out the campaign video here:

9.9
Very good!

Points to note

  • The landing page for this campaign was no surprise the Stockholms Stadsmission’s donation page.
  • As a result, the campaign got 36 million impressions, which resulted in 300% increased donations that year compared to the previous years.
  • Success! Not to mention the international Webby Award prize for the best banner campaign of 2012.

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We are a team of digital advertising professionals working together to provide the world with the best digital ad case studies as well as any other related information to inspire and help make digital advertising market a more exciting place.

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