Homeless Banners

Banners 1064

Here is a really nice idea for the charity banners. Developed by Garbergs agency to help the homeless of Stockholm check the Homeless Banners.

How it works?
The idea is simple, yet memorable and to the point. The agency produced a set of banners to suit different sizes and pushed them out to the Internet. 36 various websites “adopted” these banners free of charge throughout the campaign and while the banners were visible in these websites, they were showing how long each website was adopting them and therefore, supporting the campaign. These banners were also developing warm colour the more clicks they receive.

Check out the campaign video here:

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Very good!

Points to note

The landing page for this campaign was no surprise the Stockholms Stadsmission’s donation page.
As a result, the campaign got 36 million impressions, which resulted in 300% increased donations that year compared to the previous years.
Success! Not to mention the international Webby Award prize for the best banner campaign of 2012.

Bannergurus

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