How it works?
The digital part of the campaign features a collection of smart banner ads which adjust themselves based on the location and live weather reports in user’s local area. The banners feature one of the 10 NBA stars including Kobe Bryant, LeBron James, Brook Lopez and many more. The background, celebrity and his clothing are changed.
Localisation of the banners is a clever move to better engage the target audience across different locations. Additionally, this campaign also benefits from the available access to the top NBA players, who serve as a great way to attract the attention. As a result, it is a really nice piece of work, yet not the first one of its kind as stated in the case study. But overall, well done guys and we really hope that it gets rolled out to a wider audience in the future!