Snickers in Dubai decided that it’s a great opportunity for them to get some attention through helping such buyers by blaming everything on hunger and acting like superheroes. And with a huge shopping culture there we understand why.
How it works?
Snickers have partnered up with the biggest regional classifieds website Dubizzle.com to help those unlucky buyers to get rid of the unwanted purchases quickly. They have created digital banners inviting users to sell those items with the help from Snickers. And if message was relevant enough for them, with the help of few clicks your ad could be exposed to thousands of users through free media sponsored by Snickers.
Snickers is known for blaming everything on hunger and this campaign is a nice addition to their strategy. The idea is easy to take in and at the same time offers users some value and an easier way of fixing the mistakes making Snickers look even more heroic. The results are fairly good too and campaign is interesting enough to get some free media attention from digital bloggers. Nice one Snickers!