How it works?
The idea of the campaign is to allow anyone around the world experience Melbourne first hand through the physical body of a remote tourist. In other words, you go online, send a request of what you want to do in Melbourne and one of the four remote tourists does it for you. Additionally, every request gets videotaped and streamed on the website.
As a result, huge interest from people around the world has been reached with the campaign becoming popular through Youtube, Facebook, Twitter and Instagram. Not to mention lots of bloggers talking about it online. And that is a result of a campaign, that has only been live for 5 days.
This is a unique experience offered to online users and also a very clever method of research at the same time. Being live for only 5 days, the results undoubtedly prove that the idea of the campaign has paid off very well. Besides spreading the word of mouth, company now also has a well designed website, which also serves as a perfect database for anyone willing to travel to Melbourne and wanting to check how the city looks through the eyes of people who are there. So both, short-term and long-term goals have been achieved easily and formed a great basis for any further actions. Well done guys!