European rail experts company Voyages-Snfc.com decided to search for such people and in collaboration with TBWA Paris launched a unique banner campaign aimed at psychopaths. Yes, you did read it right!
How it works?
The team introduced three banners with 3 different contests to get free railway tickets. People had a choice of either holding a button for 24 hours, scrolling 587 miles with your finger or clicking on a banner 1 million times. Although tasks are simple enough, they all seemed almost impossible to implement. The company also claims that they have tried testing and hacking the banners, so cheating wasn’t an option in this case.
Once again we enjoy watching how a unique, yet simple idea becomes a successful case study in digital advertising. The results of the campaign speak for themselves. 7 people managed to complete the challenge and get free rail tickets (5 winners for the 24h banners and 2 for 587 miles banner), which is completely insane! We are proud of them and the great idea of this amazing case study!