How it works?
The banner has a message inviting users to test their typing skills in a real time challenge. It then allows one to scan the QR code in the banner with their mobile device and start the game.
The aim of the game is simply typing the given phrases quicker than computer Blackberry user in the banner. Easy enough? Well not so much due to the new all-touch device technology used in Blackberry Z10. Try it yourself here.
Here is a nice case study Razorfish put together:
The creative idea ties very nicely with the positioning of Blackberry as being a great phone for fast texting. The whole game challenge proves that even more and brings great value to the brand. Easy to understand and really engaging, the banner is a real award-winning success story. And yet another example of how a very straight forward insight can develop into a great creative idea.