How it works?
The banner invites users to connect to it with the mobile phone through a QR code or by typing in a link on the mobile browser. Once connected user can then navigate through the banner by browsing images, watching video, changing the colour of the car or even interacting with the background of the banner. The navigation works pretty smoothly and is fun to play with.
Have a look at how the banner works in the video below or try experiencing it yourself here.
The banner is really fun and worth playing with. The idea of the banner was to lead traffic to a completely dual screen landing page where the users can even drive the new GLA using their mobile. There have been over a million mobile interactions with the banner counted in the first 15 days after it was launched, which is a great success. Nice step into the remotely controlled banners!