How it works?
One of the fastest internet providers in Belgium Fibernet decided to promote the increase of their internet speed by launching a one day event. In local language fast is ‘rap’, so the whole event was dedicated to famous country rappers rapping songs using the keywords anyone could have written to them. The role of the banner ads in this case was huge as the whole event was streamed live through the digital ads on the popular local websites. And it only lasted for one day.
The campaign is well adjusted locally and appeals to the local audience a lot due to local language associations, usage of local musicians and media. The thing to learn from this case is how as little as one day of expensive media can reach out to a lot of right audience and also return with even more free media as a result. Take a look at the case study directly for its authors. You can also read a bit more about the campaign here.