Using various technologies in banner becomes more and more popular. Simple standard digital ads may attract users, but may not always stand out from the crowd. Although coming up with a concept for a digital banner may be challenging, it often pays off. One of the most recent trends is the HTML5. It works on mobile devices and reaches people other typical Flash banners simply can’t due to the technical restrictions. So Double Click challenged animators, coders and other creative people to come up with the some really creative solutions for HTML5 ads.
This banner is also a little bit of a game. It allows user to select a hot air balloon and fly over France with it. So you can literally view the streets of France from above.
There are a lot of new opportunities now. Thanks to new technology, we can provide some really more complex banners.
What technologies have been used? HTML5, Google Maps Street View, W3C Geolocation standard, Audio and Video tags and a bit more to ensure your journey is interesting and full of attractions. No doubt the idea can be adjusted to any local market around the world. And it also get’s people to interact with the banner. So have a look at the ad in action below: