We have to admit: Google inevitably became part of our lives. We search through it, shop, view images and travel using it all the time. So why not use this addiction in the banners?
Here is a good example of Google Street View usage to bring customers closer than ever to the car driving experience.
The idea for the introduction of one of the racing games Gran Turismo has been presented by Smart New Solutions digital agency from Russia. They wanted to emphasise on the design of the game being very realistic. So what can be more realistic than the real street photos? We have to admit, the banner looks nice and clean and it also allows you to “drive” through the streets pretty much everywhere in the world. Or at least everywhere Google can take you.
So even if someone does not want to click through they will at least pend few seconds playing with the banner and staring at the brand logo at the same time.