How it works?
MercerBell agency in Sydney has been given a task to digitally promote Mastercard’s Priceless Sydney, which is a collection of great special offers for MasterCard cardholders in Sydney. The agency selected few best offers and created a banner concept for each of them. Every banner is interactive and engaging. Each concept was then adapted to match different banner placements and pushed out to the internet.
You can work on your own or you can have a team of excellent workers with you to do the job better and faster. The same applies to this campaign. Five strong banner concepts each good on their own, but becoming even better when put together make this campaign so successful. Additionally, promoting a collection of special offers makes it a bit tricky as not everyone is interested in all of them. Thus, having few special offers exposed increases the chances of catching the attention of the right people. And if that wasn’t enough, this campaign is very easy to adjust in real time as you can simply take out the banners that don’t work after a short time and keep the wider media space for those, which do result in better CTR. Overall, nice work MercerBell!