How it works?
This is an interactive banner designed in a similar style to DOS. This may not mean anything to an average user, but if you are a developer, you will surely recognize the meaning. Example of a DOS system below:
To take things further, the banner allows you to use coding commands to build a burger, e.g. /bread, /cheese etc. The banner even has some hidden codes for real hackers! Try typing in ‘/smiley’ or ‘/mcdonalds’ to see an example. But if you need help with the ingredients just type ‘/help’.
Once you finished the burger with the bread on top, you are prompted with a message linking to the My Burger website to enter the competition.
Have a go and try it for yourself!
It is usual that mass brands like McDonald’s go for a safer choice options in their advertising by targeting a broader audience. However, narrowing your target may sometimes result in a better quality interactions. This especially applies to campaigns, where massive audience is simply not needed and the results are counted on the quality of contacts.