How it works?
The banner appears as a pretty standard one in the beginning. And in just a moment we are presented with two men ripping the standard banner out of the frame and fitting it into the car’s spacious trunk. The banner campaign ran in Belgium in some popular automotive websites and also using standard banner sizes (MPU, leaderboard etc). We can just assume that BBDO have actually created rich media banners due to the video appearing in the banner.
We’ve seen many reviews online stating that this is a great banner with a great creative idea. It is unique and it is interesting enough to talk about. However, in the context of other banners and various content seen online those banners don’t actually seem so unique. They don’t offer anything special if you look at them only for a second (what people usually do!). And the creative idea can only get through to a viewer if the banner is viewed fully. Luckily, it is not the creative idea that needs to be remembered and the agency cleverly decided to stick a sales message in the very beginning, allowing people to consume it and scroll further down the page. Overall, we don’t think this banner is extremely successful, but it presents a different perspective to standard online ads sizes and is a nice inspiration to go and create something out-of-the-box.