How it works?
The whole banner is a rich media ad with an integrated game in it. The aim of the game it to follow the music and press ‘space’ button on every beat. More accurate you press, more points you get. At the end you get your total scores and have a chance to share it with your social media friends. The design of the game takes users back to the last century and their popular 16bit style arcades.
Although the game itself is well designed and coded, there is no idea behind it. Hitting ‘space’ over a music gets a bit boring towards the end of it and once the scores are displayed, there is nothing to compare yourself against. Moreover, this game does not have any significant link to the overall offline campaign running in Australia.