How it works?
From technological perspective the ad is very simple. It requires a bunch of videos and a Youtube account to upload them. Very conveniently Youtube platform offers to create hot spots on the video at any loading time, which also serves as a hyperlink. When clicked, a new video is loaded. So Nivea created a set of funny videos all adding up to the Emily’s first date with her dream guy. The idea behind the video is that no matter how wrong the date goes, Emily always stays cool because she’s using Nivea Stress Protect.
This campaign is a really great example how digital advertising can stick to a very low budget (at least the digital part in this case). Of course, quality videos add credibility points and also increate the image of the brand as being very close to the average person using it, thanks to the clever script of the videos. No surprise the campaign has a very high ROI: over 3 million people reached, almost 7 minutes of an average engagement with the video and many positive feedback from the customers and press. Great job overall!