You might have already seen the “Post-it® Brand” banners last week and here is another great example from Rosapark Paris agency as they help Innocence en Danger worldwide movement against sexual abuse of children to educate young teenagers about the danger of exposing yourself to pedophiles online.
How it works?
The idea is pretty simple – the same banner is shown to the same person using media retargeting support. This initial banner is a video banner showing a creepy man staring at you while you are browsing online. He follows you everywhere from social networks to search engines. After 10 views the message is revealed that is it not always as easy to see who follows you online.
This is a powerful case study. The agency has targeted potential victims in the exact places where they are most vulnerable and this is one of the reasons for such great results. We strongly believe this campaign should be carries out to the rest of the world as it will be as successful everywhere as it has been in France.