Here is a unique concept offered to the public by Autism Resource Centre in collaboration with BBDO agency in Singapore. The banner campaign was aimed to increase the awareness during the World Autism Month and particularly focus on one of the early autism signs – high sensitivity to sounds. To highlight this issue, creative team prepared a banner, which is activated, when the user is typing using keyboard.
The idea is to relate how a sound of the keyboard irritates a child shown in the banner. The result was achieved using some coding and got some good overall reaction.
Have a look at the campaign case study below: