Are you used to seeing a short and clear message in banners across the web? We are too! But Cundari agency questioned this rule as being the only click-driving tool. Have a look at the world’s longest banner.
It contains over 5500 words of totally original content and is over 18,000 pixels in screen height.
This campaign to celebrate a joy of driving the new BMW X3 gets you’re attention by piling loads and loads of text on your screen and having you scroll to the bottom to see the end and then back to the middle to see the actual end…Isn’t it a bit too complicated?
Maybe, but it works for sure! As a proof Cundari and BMW can now proudly add Webby People’s Voice in the banner campaigns category award to their shelf.