How it works?
The digital ad invites users to try different flavours of Kettle chips by licking the banner. Instead of tasting it, user manages to move the collage of different Kettle chips packs with their tongue. Double-licking one of them lands user on a relative page with a further description of the selected taste.
The idea is simple and user journey is not too exciting, however the whole trick is in the execution of the campaign. Have you ever seen any other brand asking you to lick your mobile device to navigate the banner? The answer to that speaks for itself.
Have a look at how unique it is in the case study below:
The banners are unique and we can’t argue with that. The idea seems to be matching the brand ideally too. However does it really add value to the brand? We believe that not too much, at least until some scientists can prove that your tongue receptors are forcing you to want to eat the food you are licking the picture of. But this is a truly nice try, Deutsch LA. Well done! This can be repurposed for some amazing ideas with other brands.