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Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • December 10th, 2019
Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • Homepage
  • News
  • Submit your campaign
  • Categories
    • Digital campaigns
    • Digital out-of-home
    • Expert advice
    • Interactive banners
    • Mobile/Tablet ads
    • Social media ads
    • Banners
    • Unexpected advertising
    • Takeover
by Bannergurus
on January 10th, 2014

Client Kettle Brand

Agency Deutsch LA

Kettle Lickable Banners

Mobile/Tablet ads 2071
Making outstanding banners is a task of every digital agency. Some succeed and some don’t. But it is good to know that a lot of creatives are putting their time and thoughts into making digital advertising more fun and engaging. This week we came across an interesting example of really unique banners. It is not new, but still worth your attention as it uses a completely fresh approach to user interaction and gives a possibility of opportunities for some of the brands around the world.
How it works?

The digital ad invites users to try different flavours of Kettle chips by licking the banner. Instead of tasting it, user manages to move the collage of different Kettle chips packs with their tongue. Double-licking one of them lands user on a relative page with a further description of the selected taste.

Kettle Lickabe Banner

The idea is simple and user journey is not too exciting, however the whole trick is in the execution of the campaign. Have you ever seen any other brand asking you to lick your mobile device to navigate the banner? The answer to that speaks for itself.

Have a look at how unique it is in the case study below:

Our thoughts

The banners are unique and we can’t argue with that. The idea seems to be matching the brand ideally too. However does it really add value to the brand? We believe that not too much, at least until some scientists can prove that your tongue receptors are forcing you to want to eat the food you are licking the picture of. But this is a truly nice try, Deutsch LA. Well done! This can be repurposed for some amazing ideas with other brands.

7.8

Points to note

  • New approach to banner navigation is used.
  • Banner message is clearly deceptive as nobody ever tasted anything but a phone screen by licking a phone screen.
  • Great opportunity for other brands to repurpose the idea for better results.

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We are a team of digital advertising professionals working together to provide the world with the best digital ad case studies as well as any other related information to inspire and help make digital advertising market a more exciting place.

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