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Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • December 10th, 2019
Bannergurus | Digital Ads, Banners, Digital OOHs and more.
  • Homepage
  • News
  • Submit your campaign
  • Categories
    • Digital campaigns
    • Digital out-of-home
    • Expert advice
    • Interactive banners
    • Mobile/Tablet ads
    • Social media ads
    • Banners
    • Unexpected advertising
    • Takeover
by Bannergurus
on May 11th, 2012

Client McDonald's Germany

Agency Razorfish Frankfurt

Make Your Own McDonald’s Burger

Banners, Social media ads 1741
Creativity may be an answer to all the problems in some cases. There is no need to complain about having no time or budget for the campaign as there is always a creative solution for that. And McDonald’s with the help of the Razorfish creative agency proved it for the 40th anniversary campaign back in 2011.

How it works?

The whole campaign has been designed to get customers involved with the brand as much as possible. Anyone in Germany has been given a chance to create their own burger and push it for the public vote. The most popular recipes then got produced across the country. Instead of having usual online advertising strategy McDonald’s offered their customers to create their own unique banners and use their personal media space and social platforms to promote the campaign.

The users could create a banner for their burger by selecting different backgrounds, cropping and placing their face into the banner and personalizing a message. They could then copy the HTML code and place the banner into their own media space or just push the banner to their social platforms.

Your own burger McDonalds 01

Your own burger McDonalds 02

Your own burger McDonalds 03

Your own burger McDonalds 04

Here is a nice overview of the whole campaign:

Our thoughts

The campaign has proven to be a real success and personalised banners have added a nice touch to the overall creative. This is definitely an interesting way to involve the users to participate. Personalisation is very easy to achieve online and therefore should not be ignored by brands. Web users definitely know the benefits of all the digital world so they should be treated accordingly through the online advertising too. McDonald’s and Razorfish created the campaign around this knowledge and it has now resulted in the same campaign model being used for the UK’s market this year.

9.1

Points to note

  • High level of involvement with the campaign resulted in a huge number of participants.
  • Personalised banners is an attractive way to involve the users and get extra media space for low cost.
  • Users are much more likely to share a personalised banner in their own blogs and social spaces rather than just a generalized message.

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We are a team of digital advertising professionals working together to provide the world with the best digital ad case studies as well as any other related information to inspire and help make digital advertising market a more exciting place.

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