How it works?
The experience is not using anything unseen before. Standard Facebook data integration is doing all the trick. You allow the game to use your Facebook profile data and the adventure begins. You see a video with some introduction to the Safety Shield feature of the car.
The scenario is personalised in many ways like gender of the driver, your name by the signature, personal pictures in the video etc. And of course there is an option to skip the Facebook integration not to scare away those who don’t like sharing their personal data with anyone.
At the end of the video there is an option of sharing the experience with your Facebook friends.
The experience itself has been created at a very high standard and is interesting to watch. The main downside is the loading time, which may be an issue for some users depending on the internet speed. However, despite the great engagement once one watches the video, the goal in fact is to get people to start the experience. So some supporting promotion needs to take place to drive traffic to the landing page.