People often like to say they support various causes, but in fact, not everyone is actually doing something to prove that. Amnesty international created a simple, yet easy tool to change that. In cooperation with Leo Burnett agency in Poland, they developed an amnesty captcha. Although it is not a usual digital banner advertising, this is unique way to attract people’s attention by using some unexpected online space.
By submitting the amnesty captcha code everyone can prove to be a supportive human being. It also earned several wins in the Golden Drum Awards.
Check out the campaign video here: